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The net is a new medium, though it has emerged from the medium of printing, whose abilities, design language and conventions strongly affect it. But it is commonly too shaped by that from which it sprang. “Killer Internet Sites” are often these which tame the wildness of the net, constraining pages as in the event that they were made of paper – Desktop Publishing for the online. This conservatism is pure, “closely held beliefs are not easily released,” however it is time to move on, to embrace the web as its personal medium. It’s time to throw out the rituals of the printed web page, and to have interaction the medium of the net and its personal nature.
Designers often stress out far too much concerning the format process. We have a tendency to approach a challenge whereas thinking that it needs to be completely distinctive in every respect to be value our time and the client’s money. However, when you have a good look round the net you’ll see that this isn’t necessarily the case. Nice looking web sites often use layouts which are pretty easy and not the least bit unique. It’s true that the pages we designers marvel at probably the most are often from the peculiar websites that break the mold, but your average consumer simply needs something usable, clean and professional.