GNOSISUnveiled

Halsey gets permission from label to release new single So Good

Halsey got good news on Tuesday when her label Records announced it was ready to release her new single.

The 27-year-old singer-songwriter got the public OK when the label tweeted that the new song would drop on June 9.

The detente comes after the hitmaker — who is nonbinary and uses she/her and they/them pronouns — publicly blasted the record label on earlier this month for allegedly forcing her to come up with a ‘fake viral moment’ on social media before it would agree to release her song.

At last: Halsey, 27, revealed the artwork and June 9 release date for their new single So Good on Tuesday after publicly feuding with their label to release the song

In a tweet announcing the upcoming release, Capitol tagged a message to the singer (born Ashley Frangipane).

‘— @halsey, we love you and are here to support you,’ it wrote, before noting the June 9 release date. 

In an attached statement, the label wrote, ‘We are an artist first company that encourages open dialogue.We have nothing but a desire to help each one of our artists succeed, and hope that we can continue to have these critical conversations.’

Halsey — who is nonbinary and uses both she/her and they/them pronouns — complemented the post with her own announcement on Instagram, in which they shared the single artwork, which featured a colorful snapshot of herself kissing a man.

Change of tune: In a tweet announcing the upcoming release, Capitol Records announced the release date and said it was a ‘artist first company that encourages open dialogue’

Out in the world: Halsey shared the single artwork, which featured a colorful snapshot of herself kissing a man

‘If you have the internet you have probably heard that I’ve been trying to put this song out for a long time.and I’m thrilled you’ll finally get to hear it,’ they captioned their post. ‘So Good, song on June 9th and video (directed by @zoneaydin) the next day.’

Her post included a behind-the-scenes photo that appeared to be from the single cover photoshoot showing her kissing a man, bewarecreative possibly her partner Alev Aydin, while being bathed with blue light.

A follow-up snap showed Halsey in their makeup chair with their dark hair styled up in a bun and bright blue eyeshadow with jeweled studs around their eyes.

She wore a furry white fleece coat over a striking white mesh top.

Stylish: Her post included a behind-the-scenes photo that appeared to be from the single cover photoshoot showing her kissing a man, possibly her partner Alev Aydin, while being bathed with blue light

Perfection: A follow-up snap showed Halsey in their makeup chair with their dark hair styled up in a bun and bright blue eyeshadow with jeweled studs around their eyes

Too cute! ‘Endy gave me my flowers,’ she concluded her caption, and a final sweet photo of her 10-month-son Ender playing with a bouquet of white roses

‘Endy gave me my flowers,’ she concluded her caption, and a final sweet photo of her 10-month-son Ender playing with a bouquet of white roses.

She was crouched down on the floor with the little boy, who was turned away from the camera and wore a white Teenage Mutant Ninja Turtles T-shirt.

Halsey had on a beige floral-print dress and had their long blond hair tied back and cascading down their shoulders in frizzy waves.

Later on Tuesday morning, Halsey returned to TikTok, where she first announced the hoops she had to jump through to get her single release.

In a silent video that she soundtracked with an excerpt of her new single, she stared into the camera while brushing her long hair.

‘After a tremendous amount of f*** s***, So Good is finally coming out June 9th,’ she wrote in captions, adding that a video would be released on June 10.

‘And now I can go back to using tiktok for my real plan — using witchcraft to take over the world,’ she joked, before thanking her fans for ‘keeping up with this fiasco.’

Occupied: She confirmed the release date in a wordless TikTok video showing her combing her long blond hair

Having a laugh: ‘And now I can go back to using tiktok for my real plan — using witchcraft to take over the world,’ she joked, before thanking her fans for ‘keeping up with this fiasco.’

Earlier in May, Halsey claimed on TikTok that Capitol wouldn’t allow them to release their single without creating a ‘viral’ moment on social media.

‘I’ve been in this industry for eight years and I’ve sold over 165M records and my record company is saying I can’t release it unless they can fake a viral moment on TikTok,’ she captioned a TikTok video.

‘Everything is marketing and they are doing this to every artist these days.I just want to release music, man and I deserve better TBH. I’m tired.’

A second video appeared to feature an audio recording of a record label executive suggesting that she release the single artwork shortly, but without a release date attached.

Jumping through hoops: Earlier in May, Halsey claimed on TikTok that Capitol wouldn’t allow them to release their single without creating a ‘viral’ moment on social media 

‘I just hate this,’ she added at the end of the recording, which he sounded sympathetic to. 

They received an outpouring of support from fans after releasing the TikToks, which may have created the viral moment they were seeking.

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Other fans suggested this was an insidious new trend in the music industry by adding social media posts from other artists, including Charli XCX and Florence Welch of Florence and the Machine, complaining that they had to have viral moments before they could release music.

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