Meet Kami – the world’s first virtual influencer with Down syndrome.

Kami may look like a real person, but she is actually a computer graphics animation made of pixels, who only exists on-screen. 

The young social media user – who has a bright smile and long, purple hair – was created as a way to counter the ‘perfect’ internet personas and the lack of high profile people who have disabilities.

She was created by Down Syndrome International (DSi), creative agency Forsman & Bodenfors (F&B), and global digital modelling agency The Diigitals.

They teamed up to make the virtual influencer since they said the ‘digital world isn’t an inclusive space.’

The three companies wanted to give people with disabilities someone to relate to