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The vast majority of online experiences start with a search engine, and users trust the results. Web customers conduct greater than 5.8 billion searches on Google per day to seek out information and options for their problems. On prime of that, solely the top five outcomes on Google get the vast majority of clicks. The higher you rank on a search engine consequence page (SERP), the extra seemingly prospects see you and click by way of your web site. Finally, a spot in the top positions for the keywords the consumer is looking for will enhance the website’s reliability and relevancy.

Nowadays, most of us expect serps to know our location. Even users who had been apprehensive about safety now have their location or GPS settings enabled on their cell units. Thanks to the introduction of GDPR. These 4 letters may strike worry into the hearts of most marketers, however many customers now feel extra confident in the assumption that their data is safe.